Trailhead - Wednesday, October 9

Presented by

Do you have a new food product startup? Do you want to get your product on the shelves in Albertsons? Meet with key executives? Jump into Trailmix.

Trailmix is an exciting event to showcase new and innovative food product companies from the Northwest. This event will create awareness for food entrepreneurs and startups, and give them networking opportunities with industry leaders, investors, and other companies.

The winning entry receives a cash prize of $20,000 and in-store retail placement at Albertsons. The top five companies receive an invitation to participate in the Chobani incubator.

Trailmix is presented by Albertsons, Chobani, NexxtLevel Marketing, and IGEM at Trailhead, in partnership with the Food Track of Boise Startup Week.

Who should attend?

  • Current food and beverage manufacturers, regardless of size
  • Companies that support manufacturers like brokers, growers, and co-packers
  • Entrepreneurs thinking of starting or growing a company
  • Angels, VC’s, PE’s, and lenders interested in the food space
  • Incubators and other support groups assisting the launch of promising labels

Criteria for companies that have applied

  • 5 Pitch Presenters
  • 18 Showcase companies
  • There are a wide variety of companies presenting that range from a new approach to tea to an innovative take on a classic delicacy.

Pitch Competition Prizes

  • Shelf space at Albertsons’ state of the art Broadway store.  Potential 83 store regional deal
  • $10,000 cash prize for the winner of Trailmix
  • Free membership to Trailhead for the 5 finalists
  • Industry specific mentorship with key Albertsons leaders
  • Ongoing mentorship from key Albertsons managers on achieving broader distribution


Thursday, October 18th:

  • 1:15/1:30pm – Doors Open
  • 2:00pm – Event Starts
  • 2-3pm – Public Showcase
  • 3-4pm – Panel
  • 4-5pm – Pitch Competition
  • 5-5:30pm – Keynote Speaker
  • 5:30-5:45pm – Winner Announced on Main Stage


Friday, October 19th:

  • 12:00 – 1:00pm – Albertsons Mixer

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