Trailhead - October 18th

Presented by

Do you have a new food product startup? Do you want to get your product on the shelves in Albertsons? Meet with key executives? Jump into Trailmix.

Trailmix is an exciting new event created to showcase new and innovative food product companies from around the Northwest. This event will create awareness for the food entrepreneurs and startups competing and give them networking opportunities with, industry leaders, investors and other companies. Trailmix is presented by Albertsons at Trailhead, in partnership with the Food Track of Boise Startup Week.

To qualify for the Showcase and the Pitch contest

  • Already packaging in a commercial kitchen/co-packer, OR you have the ability to do so quickly
  • Can and want to scale regionally and/or nationally
  • Have less than $2 million in revenue last fiscal year.
  • Have $1 million in liability insurance, or the ability to bind if you win the competition
  • Are likely self-distributed, or have limited store shelves with some distribution help
  • Are new to Albertsons, or only in a handful of stores with limited shelf space

Pitch Competition Prizes

  • Shelf space at Albertsons’ state of the art Broadway store.  Potential 83 store regional deal
  • Up to $15,000 Cash Prize ($5K Trailmix and $10K Boise Startup Week)
  • Free membership to Trailhead for the 5 finalists
  • Industry specific mentorship with key Albertsons leaders
  • Ongoing mentorship from key Albertsons managers on achieving broader distribution

Who should attend?

  • Current food and beverage manufacturers, regardless of size
  • Companies that support manufacturers like brokers, growers, and co-packers
  • Entrepreneurs thinking of starting or growing a company
  • Angels, VC’s, PE’s, and lenders interested in the food space
  • Incubators and other support groups assisting the launch of promising labels


  • Presentation hall for a Showcase of up to 15 companies with vote on best food item.
  • From Farmer’s Market to Supermarkets”, an expert panel discussion including Albertsons execs on gaining and holding shelf space
  • Cash Pitch Competition for 5 companies selected from Showcase applicants
  • Private luncheon with key Albertsons leaders for the 5 pitch finalists and Showcase companies

Applications for Pitch and Showcase close September 14, 2018